FOR IMMEDIATE RELEASE
Nonprofit Takes a No-Nonsense Approach to Building Tomorrow’s Workforce
Vancouver, BC., (2025) — Juçaí, the forward-thinking, innovative, Brazilian açaí brand known for its high-quality and eco-conscious products, will showcase its premium açaí offerings at two major industry events this spring: CHFA NOW West in Vancouver (April 25-27) and SIAL Canadá in Toronto (April 29-May 1). These events offer Juçaí the chance to connect with Canadian retailers, distributors, and consumers as the brand expands its presence in North America.
Juçaí’s participation in both events underscores the company’s commitment to sustainability and its mission to offer consumers premium, plant-based food options. With a focus on nutrient-rich açaí sorbets and pure açaí pulp, Juçaí is set to introduce its innovative products to a wider North American audience.
CHFA NOW West: Connecting with Health-Conscious Consumers
Juçaí will be showcasing its line of all-natural açaí products, including its açaí sorbets and pure pulp, at CHFA NOW West in Vancouver. The event, held from April 25-27, attracts over 1,000 exhibitors and thousands of visitors from across the health and wellness industry. It provides an ideal platform for Juçaí to meet with retailers, distributors, and health influencers who are increasingly interested in clean-label, sustainably sourced products.
This trade show provides a valuable opportunity for Juçaí to engage with industry professionals who prioritize ethical sourcing and sustainability. By showcasing its premium açaí products, Juçaí aims to align itself with the growing demand for plant-based, health-focused food options.
SIAL Canadá: A Strategic Showcase for National Expansion
Following CHFA NOW West, Juçaí will exhibit at SIAL Canadá in Toronto, one of North America’s largest international food trade shows. Scheduled from April 29 to May 1, the event will feature over 1,000 exhibitors and attract thousands of buyers and professionals from the global food industry. Juçaí’s presence at SIAL is a strategic move to further its expansion into the Canadian market and to build relationships with potential retail partners.
SIAL provides Juçaí with a unique platform to strengthen its position in the plant-based and sustainable food space while connecting with retail partners who share the brand’s commitment to high-quality, environmentally responsible products.
Sustainability and Ethical Sourcing: A Core Commitment
At both conventions, Juçaí will emphasize its dedication to sustainability. The company works closely with local cooperatives to source its açaí from the Juçara palm, a species native to Brazil’s Atlantic Forest. By promoting responsible harvesting practices, Juçaí helps protect the Juçara palm from illegal exploitation for palm hearts.
Juçaí’s business model is centered around environmental conservation. The brand’s açaí products not only provide consumers with a healthy and delicious option but also support efforts to protect vital trees in the Amazon region. The company’s sustainable approach helps ensure that every product sold contributes to both the preservation of the environment and the well-being of local communities.
Continuous Expansion in the Canadian Market
Juçaí’s participation in CHFA NOW West and SIAL Canadá marks a significant milestone in its growth within Canada. With its premium products, sustainable sourcing practices, and commitment to quality, Juçaí is poised to make a lasting impact in the Canadian market.
These events represent just the beginning of Juçaí’s expansion into North America, with the brand looking to build stronger relationships with retailers and consumers who are passionate about delicious, sustainable food options.
Juçaí’s booth at CHFA NOW West will be located at Booth #1428, and at SIAL Canadá, the brand will be in Booth #615. For more information about Juçai visit
###
About Juçaí
Juçaí began in 2007 as an environmental project to protect the Atlantic Forest and the Juçara palm from extinction. It became a commercial entity in 2009, expanding with a new factory in 2019 following an investor acquisition. Today, Juçaí offers a range of all-natural açaí sorbets, including its signature pure unsweetened pulp, all sourced sustainably from Brazil’s Atlantic Forest. The company collaborates with local communities to ensure responsible harvesting while delivering nutrient-rich products to markets worldwide. Juçaí’s efforts also preserve biodiversity by leaving a third of each tree’s fruit for wildlife, supporting the forest’s delicate ecosystem. Learn more and find a retailer near you at www.jucai.ca.
Press Contact:
Heather Holmes
1+(828)332-5307
publicityforgood.com
