From Corporate Banking Excellence to Entrepreneurial Mentorship: How Peterson Herard Equips Professionals to Launch Flourishing Service-Based Businesses and Harness Their Expertise

Peterson Herard’s transition from corporate banking prominence to entrepreneurial triumph is a captivating journey of resilience and a passion for helping others succeed in the realm of service-based entrepreneurship. With a track record of achieving top-tier positions at renowned institutions like JPMorgan Chase, Northern Trust Corp, and Florida Community Bank, including earning the prestigious title of the #1 banker in his district, Peterson had seemingly reached the pinnacle of his banking career. Yet, the grueling hours and encroaching burnout compelled him to seek a more fulfilling path.

In 2019, the birth of his daughter, Layla, became a catalyst for Peterson’s transformation. Observing his wife’s struggles in managing daily responsibilities while he labored from 7 am to 6 pm, he realized the need for change. This pivotal moment marked the commencement of his courageous journey, bidding farewell to corporate banking and stepping boldly into the realm of entrepreneurship.

The Leap to Entrepreneurship

Peterson’s journey into entrepreneurship kicked off with freelancing, providing him with the initial taste of the flexibility and autonomy he had long yearned for. Recognizing the boundless potential in digital marketing, he embarked on a path of self-improvement, pursuing a digital marketing certification under the guidance of his mentor, Jacob. This marked the inception of his highly successful consultancy, Reap and Sow Media.

Through strategic hiring, automation, and diversification of his services, Peterson rapidly scaled his business, achieving multiple six figures in revenue. Nevertheless, he openly acknowledges that the transition from corporate banking to entrepreneurship was fraught with challenges. Peterson candidly shares, “Building a client base, especially in the fiercely competitive digital marketing realm, was an uphill battle.” Yet, he attributes his remarkable success to the invaluable mentorship he received and the certification that honed his digital marketing prowess.

Balancing Work and Life as a New Father

In his pursuit of work-life balance as a new father, Peterson implemented a flexible schedule, established clear boundaries between work and personal life, and honed the art of strategic time management. Despite the inevitable challenges, his unwavering determination paid off, resulting in remarkable growth both personally and professionally.

Empowering Professionals through ServiceBiz Launch Academy

Today, Peterson is on a mission to empower mid-career professionals to leverage their existing skills and expertise, guiding them toward the launch of their own service-based businesses. At the core of this mission lies his signature program, the ServiceBiz Launch Academy. This comprehensive program equips professionals to embark on their entrepreneurial journey, whether on a part-time or full-time basis.

Peterson’s motivation is unwavering: “I’m on a mission to teach professionals how to start service businesses and attain the work-life balance they desire.” This mission is rooted in his own transformative journey of pivoting skill sets to find fulfillment in entrepreneurship.

Sharing Wisdom and Inspiring Others

Peterson’s book, ‘Servicepreneur,’ serves as a guiding beacon for aspiring service business owners. Beyond the book, he generously imparts invaluable insights on his Instagram account, captivating audiences as a sought-after speaker at various engagements, inspiring others to take the entrepreneurial leap.

The Importance of Persistence and Resilience

When asked about his most profound lesson, Peterson underscores the paramount importance of persistence and resilience in the world of entrepreneurship. “Entrepreneurship is a rollercoaster ride,” he advises. “The key is to keep forging ahead, learn from setbacks, and adapt to changing circumstances.”


Peterson Herard’s inspiring odyssey from corporate banking success to becoming a servicepreneur exemplifies that, armed with the right mindset and support, professionals can transform their passions into thriving businesses. His story serves as a testament to the transformative power of entrepreneurship and the potential for individuals to discover true fulfillment in their work.

For those eager to delve deeper into Peterson’s insights and guidance, his book ‘Servicepreneur’ is available here. You can also stay updated on Peterson’s program and receive continuous inspiration for your entrepreneurial journey by following him on Instagram here.

Peterson Herard is more than an entrepreneur; he is a catalyst for others’ entrepreneurial dreams, providing the guidance and inspiration needed to transform those dreams into reality.