From Home Improvement Expertise to Spearheading Renewable Energy Innovation – Kelly Wilson’s Remarkable Odyssey with Apollo Energy

The renewable energy sector is currently experiencing an unprecedented surge, but achieving success in this highly competitive landscape requires more than mere good timing.

Meet Kelly Wilson, the driving force behind Apollo Energy, a compelling narrative of growth and evolution within the renewable energy domain. Leveraging his background in home improvement, Wilson set out to create a solar sales platform that not only serves homeowners but also prioritizes its employees. Through relentless determination, calculated risk-taking, and an unwavering commitment to people, Kelly Wilson has steered Apollo Energy from a one-person endeavor to a prominent player in the renewable energy industry.

Pivoting from Traditional Construction to Solar Innovation

Before entering the solar sector, Kelly Wilson spent nearly a decade honing his skills in home improvement. However, he soon realized that the renewable energy industry offered immense benefits beyond conventional installation jobs. “This is an industry poised for incredible growth,” Wilson observed. “It provides homeowners with savings, independence, and security while generating energy in an environmentally friendly manner that benefits everyone.”

Identifying a need in the market for a company prioritizing transparency and quality service over sales quotas, Wilson founded Apollo Energy after building a marketing team for another organization.

Launching Apollo with Zero Loans and Full Ownership

While many entrepreneurs seek external funding through investors or loans to kickstart their ventures, Wilson charted a different course by bootstrapping Apollo Energy. “Our entire organization was established with nothing more than my personal savings,” Wilson revealed. “We are debt-free and 100% privately owned.” Wilson reinvested his initial solar sales commissions into Apollo and strategically focused on building a remote team that shared the company’s core values.

Putting People First

According to Wilson, Apollo’s employee-focused approach is central to their success. “Be extremely selective about who you work with,” advised Wilson. “That core leadership team can make or break your organization in the early stages.” Wilson stands firmly behind Apollo’s commitments to employees. “Nothing will kill their motivation to work with you more than you promising them things that you don’t deliver on,” he said. Wilson built trust by keeping his word while empowering staff with ownership and flexibility.

Apollo also generously gives back to communities through donations and volunteer work. The company lives up to its motto “people before panels” in all aspects of the business.

Staying Customer-Focused

In the fast-paced renewable sphere, Wilson recognized the dangers of prioritizing growth over clients. That’s why Apollo maintains a commitment to personalized service and education for each homeowner. “We aim to become the top solar sales platform in the U.S., but we never want to lose sight of what matters most – providing value and care to our customers,” explained Wilson. “We take the time to understand each homeowner’s unique needs so we can deliver the right solution.”

The company’s five-star customer reviews prove their customer-centric process works. Homeowners rave about Apollo’s consultative approach and extensive solar expertise.

Rapid Growth Backed by Stellar Reputation

Apollo’s investments in employees and clients have paid off with rapid expansion. In just two years, the company has grown to over 60 employees strong across 19 states. Apollo completes $1 million in solar installations every month.

Their reputation for excellence precedes them. Apollo has already surpassed competitors who have been in business for over a decade. Wilson notes their seasoned team of industry experts and early adopters sets them apart. Homeowners trust Apollo to maximize savings while staying on the cutting edge.

Looking to the Future – Commercial and Nationwide

With exceptional traction so far, Apollo has bold plans to ramp up expansion. The company recently moved into the commercial solar space to take on largescale projects. “We can now accommodate installations of all sizes for residential and commercial clients,” said Wilson.

Nationwide reach is also on the horizon. “We aim to become the top solar sales platform across the entire U.S.,” noted Wilson. The company’s remote structure primes them for swift national growth.

As Apollo continues to broaden its footprint under Wilson’s leadership, their core values remain unchanged. “We’ll always stay true to our founding commitment of being transparent and genuine,” promised Wilson. “Our customers and employees come first, last and always.”

Wilson envisions a future where Apollo facilitates mass adoption of renewable energy across America. But no matter their size, Wilson insists the company culture will stay rooted in creating win-win solutions.

The Takeaway: Keep People at the Center

Kelly Wilson and Apollo Energy demonstrate how starting a successful business often requires an unconventional approach. By bootstrapping from day one and keeping control, Wilson ensured the company stayed true to its purpose. He took bold risks but focused relentlessly on creating value for teammates and customers. Now Apollo is poised for huge growth thanks to Wilson’s farsighted and human-centric leadership style.

Wilson sums up his entrepreneurial journey so far simply: “If you take care of your people, the profits will follow.” For those looking to build something meaningful in renewable energy or any industry, Apollo Energy sets the gold standard. Kelly Wilson exemplifies how keeping people at the center will ultimately fuel sustainable success.

To learn more, visit Kelly’s website at and connect with them on social media:

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